MARKETING PORTFOLIO
CAREX WEBSITE
Carex.com is a health and wellness brand with a portfolio of over 600+ products. The website was updated with significant changes to reflect a clear brand ethos and hierarchy. Heat mapping tools, search queries, product velocity, and lifecycle were determining factors for the website refresh. Carex sells the #1 rated bright light therapy lamp in the market. The website also meets ADA regulations. Metrics have shown a 99% increase vs LY in revenue sales since the change. Visit www.carex.com to view more.
PAINCAKES LAUNCH
Paincakes is a new product in the cold therapy market that we spent almost a year developing. I had the pleasure of crafting the brand story and launching the website from scratch. Paincakes is now available in retail stores and online. You can check out the entire brand look and messaging at www.pain-cakes.com.
CAREX REBRANDING & PACKAGING OPTIMIZATION
In this project, we revamped our hero brand by defining its identity in the home health care space. The logo received a refreshed look, while still incorporating elements from the previous logo. The packaging also received a proper hierarchy. These decisions were driven by conducting focus groups and publishing surveys. Carex has been a branded leader in the home healthcare space since 1975.
ACCURELIEF REBRANDING & CONTENT HIERARCHY
AccuRelief, an electrotherapy brand, was one of the first to market in its category. As the natural evolution of the brand lifecycle occurred, it was time to consider an update for AccuRelief. In this project, the logo was simplified, a brand icon was created, and a definitive style guide was established. These decision factors were based on studying the latest trends, conducting surveys, and asking for retailer feedback. AccuRelief is proudly distributed at retail chains nationwide and in Canada.
REVIVE REBRANDING & CONTENT HIERARCHY
reVive is an up-and-coming beauty brand disrupting retail shelves. In this project, partnered with the parent company, reVive received a ‘lux’ look. Trends were studied and beauty retailers in the industry provided feedback. Today reVive is seeing tremendous success DTC but also sold at Nordstrom.
DPL REBRANDING & CONTENT HIERARCHY
DPL is short for deep penetrating light. In this instance, pain relief is provided by utilizing IR/red light therapy. Partnering with the parent company, dpl was given a brand identity. Today dpl is sold at stores nationwide.
MARKETING CAMPAIGNS
Account-based marketing campaigns are one of the many activities I enjoy. I can bridge different channels together and apply one holistic approach. In this campaign, we geo-targeted a certain demographic. We also utilized Facebook, national newspapers such as the Wall Street Journal, local newspapers in Texas, and medical websites such as WebMD to promote in-store traffic.
DIGITAL CAMPAIGN ASSETS
Partner marketing can drive a brand's success. In this instance, Strengthtape, was the official kinesiology tape for IRONMAN. During this partnership, we created campaigns promoting Strengthtape on their website.
CONTENT MARKETING
Content writing is one of the many activities I enjoy. Utilizing tools such as SEMRush allows me to optimize SEO. In this example, 22 Ways to Increase Serotonin, is still one of the highest-performing blogs.
ENHANCED CONTENT
Providing enhanced content on a retailer's website can increase the conversion rate by 30%. In this example, I project-managed digital assets and enhanced content for all Shark and Ninja products for retail.com websites.
POINT OF SALE
Trade/Shopper Marketing is really about creating a shopper journey in which the customer feels empowered to make a purchase decision. In my career, I have accomplished hundreds of POP/POS materials for retailers.
TRADE SHOW PLANNING & EXECUTION
At CES, I had the privilege of planning and designing our booth. At this show we launched two new brands, AccuRelief and TheraMed Sport.