In this project, we revamped our hero brand by defining its identity in the home health care space. The logo received a refreshed look, while still incorporating elements from the previous logo. The packaging also received a proper hierarchy. These decisions were driven by conducting focus groups and publishing surveys. Carex has been a branded leader in the home health care space since 1975.
AccuRelief, an electrotherapy brand, was one of the first to market in its category. As the natural evolution of the brand lifecycle occurred, it was time to consider an update for AccuRelief. In this project, the logo was simplified, a brand icon was created, and a definitive style guide was established. These decision factors were based on studying the latest trends, conducting surveys, and asking for retailer feedback. AccuRelief is proudly distributed at retail chains nationwide and in Canada.
reVive is an up and coming beauty brand disrupting retail shelves. In this project, partnered with the parent company, reVive received a ‘lux’ look. Trends were studied and beauty retailers in the industry provided feedback. Today reVive is seeing tremendous success DTC but also sold at Nordstrom.
DPL is short for deep penetrating light. In this instance pain relief is provided by utilizing IR/red light therapy. Partnering with the parent company, dpl was given a brand identity. Today dpl is sold at stores nationwide.
Account-based marketing campaigns are one of the many activities I enjoy. I can bridge different channels together and apply one holistic approach. In this campaign, we geo-targeted a certain demographic. We also utilized Facebook, national newspapers such as Wall Street Journal, local newspapers in Texas, and medical websites such as WebMD to promote in-store traffic.
Partner marketing can drive a brand's success. In this instance, Strengthtape, was the official kinesiology tape for IRONMAN. During this partnership, we created campaigns promoting Strengthtape on their website.
Content writing is one of the many activities I enjoy. Utilizing tools such as SEMRush allow me to optimize SEO to the best of my ability. In this example, 22 Ways to Increase Serotonin, was the highest performing blog in 2021. It drove 4% of ALL web traffic to carex.com. The blog is still up today!
Providing enhanced content on a retailer's website can increase conversion rate by 30%. In this example, I project managed digital assets and enhanced content for all Shark and Ninja products for retail.com websites.
Compelling data can be told visually through infographics. Market research, whether it be qualitative or quantitative, is one my personal passions. Infographics are my standard for presentations.
Trade/Shopper Marketing is really about creating a shopper journey in which the customer feels empowered to make a purchase decision. In my career, I have accomplished hundreds of POP/POS materials for retailers.
At CES in 2017, I had the privilege of planning and designing our booth. At this show we launched two new brands, AccuRelief and TheraMed Sport. Our booth was so enticing that I caught the attention of Shaquille O'Neal. I even got to personally demonstrate a demo to him!
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